The magnetic video, directed by Santiago Salviche, shows JoJo opening up colorful bottles, that seemingly unlock painful memories from her past. This recurring scene perfectly captures the message she was trying to send with her latest single.

“Here’s a piece of art that we made to express how painful it can be to hold in your feelings. To act like you’re okay, when—in all honesty—you’re not. I wanted this video to feel like catharsis,” wrote JoJo on YouTube.

She also took a moment to thank the Black artists who shaped and inspired her musical journey and added she never takes her warm reception into the R&B culture for granted. She also gave a shout-out to dancers Morgan Choice, Halima Dodo, Dominique Battiste, and Alexandra Carson for “blessing this video with their incredible talents”.

The post JoJo Unbottles Her Pain in Music Video for “Smaller Things” appeared first on EverydayKoala.

Ari Lennox, Tinashe, DNCE guitarist JinJoo Lee, Grown-ish star Francia Raísa, and dancer JoJo Gomez joined the singer in her latest video, and they can be seen hanging out, partying together, and truly enjoying each other’s company.

“Man” is the first single from JoJo’s upcoming fourth studio album Good to Know, set to be released on May 1st, and she opted for this title because it’s a reminder that we’re all living and learning from our experiences.

“I called the album Good to Know because of everything I’ve learned in the past few years, every piece of feedback, criticism (internal or external), whatever it is — it’s all just information. And it’s all good!“ explained JoJo in a statement.

The post JoJo Shares Star-studded Video for New Single “Man” appeared first on EverydayKoala.

The magnetic video, directed by Santiago Salviche, shows JoJo opening up colorful bottles, that seemingly unlock painful memories from her past. This recurring scene perfectly captures the message she was trying to send with her latest single.

“Here’s a piece of art that we made to express how painful it can be to hold in your feelings. To act like you’re okay, when—in all honesty—you’re not. I wanted this video to feel like catharsis,” wrote JoJo on YouTube.

She also took a moment to thank the Black artists who shaped and inspired her musical journey and added she never takes her warm reception into the R&B culture for granted. She also gave a shout-out to dancers Morgan Choice, Halima Dodo, Dominique Battiste, and Alexandra Carson for “blessing this video with their incredible talents”.

The post JoJo Unbottles Her Pain in Music Video for “Smaller Things” appeared first on EverydayKoala.

Ari Lennox, Tinashe, DNCE guitarist JinJoo Lee, Grown-ish star Francia Raísa, and dancer JoJo Gomez joined the singer in her latest video, and they can be seen hanging out, partying together, and truly enjoying each other’s company.

“Man” is the first single from JoJo’s upcoming fourth studio album Good to Know, set to be released on May 1st, and she opted for this title because it’s a reminder that we’re all living and learning from our experiences.

“I called the album Good to Know because of everything I’ve learned in the past few years, every piece of feedback, criticism (internal or external), whatever it is — it’s all just information. And it’s all good!“ explained JoJo in a statement.

The post JoJo Shares Star-studded Video for New Single “Man” appeared first on EverydayKoala.