JoJo Unbottles Her Pain in Music Video for “Smaller Things”

Jojo, last year. Photo by Adela Loconte/Shutterstock (10482496a)

It’s been almost two months since JoJo dropped her latest album Good to Know, but she’s not done promoting it just yet. She reminded us of how much her voice matured with new single “Smaller Things”.

The magnetic video, directed by Santiago Salviche, shows JoJo opening up colorful bottles, that seemingly unlock painful memories from her past. This recurring scene perfectly captures the message she was trying to send with her latest single.

“Here’s a piece of art that we made to express how painful it can be to hold in your feelings. To act like you’re okay, when—in all honesty—you’re not. I wanted this video to feel like catharsis,” wrote JoJo on YouTube.

She also took a moment to thank the Black artists who shaped and inspired her musical journey and added she never takes her warm reception into the R&B culture for granted. She also gave a shout-out to dancers Morgan Choice, Halima Dodo, Dominique Battiste, and Alexandra Carson for “blessing this video with their incredible talents”.