Beyoncé Dons Iconic Tiffany Diamond in New Campaign

Beyoncé and Jay-Z are starring in a new campaign for Tiffany & Co. and it certainly looks like diamonds are their best friends! 

The music superstar has made history as the first Black woman to wear the iconic 128.54 carats Tiffany Diamond. The Grammy-winning performer wore the stunning Yellow diamond on a long chain adorned with more than 100 carats of diamonds, previously worn by only three other people including Audrey Hepburn.

But that’s not all! Queen Bey also donned a host of other luxury jewels including a 22-carat cushion-cut yellow diamond ring.

“Beyoncé and Jay-Z are the epitome of the modern love story,” Alexandre Arnault, executive vice president of product and communications, said in a release. “As a brand that has always stood for love, strength, and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family.”

The Tiffany Diamond was unearthed in South Africa in 1877. It has been worn by Mary Whitehouse, Hepburn, and singer Lady Gaga.