The 2021 edition of Amazon’s annual Prime Day Show is set to feature Billie Eilish, H.E.R., and Kid Cudi. According to the company, each of these music stars will produce unique, half-hour-long content that will include storytelling and music performance.
This “three-part immersive musical event” will be available on Amazon Prime Video for free, meaning you don’t need a subscription to access it. It will remain so for 30 days starting June 17th.
For her part of the show, Eilish is said to be bringing “a timeless, Parisian neighborhood to life.” Her content will include a series of cinematic performances while featuring songs from her upcoming sophomore studio effort Happier Than Ever. The “bad guy” singer will also direct the entire thing alongside Sam Wrench.
H.E.R. will use this opportunity to pay a musical tribute to the iconic Dunbar Hotel. The venue was once a “hub of Los Angeles Black culture in the 1930s and ’40s,” and the 23-year-old R&B star is imagining how the hotel would look like in the modern age. The music part will feature tracks from her debut album Back Of My Mind.
Finally, Kid Cudi is following the theme of his record Man on the Moon III and leaving Earth for his part of the performance. This will include collaborating with the International Space Orchestra, comprised of NASA Ames Research Center, the SETI Institute, and the International Space University members.
In the past, Amazon celebrated Prime Day with live concerts that were streamed exclusively on Prime Video. This included 2018’s concert event headlined by Ariana Grande and 2019’s performance by Taylor Swift, Dua Lipa, Becky G, and SZA.