Bob Dylan has launched a new collection of whiskey, fittingly labeled ‘Heaven’s Door.’
Back in 2015, the music icon filed for a trademark on the term “bootleg whiskey” which gained attention from a liquor entrepreneur Marc Bushala and the collaboration resulted in the new collection, which will include three whiskeys.
The New York Times report that the collection will include: a straight rye, a straight bourbon and double-barreled whiskey. In a statement to the newspaper, Dylan said:
“We both [Dylan and Bushala] wanted to create a collection of American whiskeys that, in their own way, tell a story. I’ve been travelling for decades, and I’ve been able to try some of the best spirits that the world of whiskey has to offer. This is great whiskey.”
“Dylan has these qualities that actually work well for a whiskey,” Bushala said. “He has great authenticity. He is a quintessential American. He does things the way he wants to do them. I think these are good attributes for a super-premium whiskey as well.”
The standard line of Heaven’s Door will be on sale for $50-80 a bottle. Every year, a limited edition Bootleg Series will be released in special bottles. These will cost approximately $300.
