Demi Lovato is poised for an epic comeback this year, and she’s given us another song that’s got us excited about having her back in the spotlight – a self-love anthem, “I Love Me”.
Hannah Lux Davis directed the video for Lovato’s latest single, which was filmed on the streets of NYC, and features several references to Lovato’s life and career. The former Disney star can be seen running into multiple versions of herself, and finding strength and confidence in the person she is right now.
The theme of Lovato’s new song is pretty obvious as soon as you hear its title, but she discussed what she had in mind while writing it with Apple Music’s New Music Daily.
“This track is all about loving yourself. You know? It’s an anthem. It talks about how hard we are on ourselves and the negative self-talk [and] how easily we can listen to that. But when is loving yourself gonna be enough?” said the singer.
“I Love Me” will be featured on Lovato’s next album, her first studio effort since 2017’s Tell Me You Love Me.
