Dove Cameron Explores Double Standards in Retro Music Video for “Breakfast”

Dove Cameron at the Marie Claire Image Makers Awards in 2018
Dove Cameron at the Marie Claire Image Makers Awards in 2018. Photo by Broadimage/REX/Shutterstock (9315701e)

Dove Cameron’s fans have been patiently waiting for the music video for her latest single “Breakfast” ever since she released it two months ago. She finally answered their prayers with a thought-provoking retro visual that questions gender roles and double standards.

The Lauren Dunn-directed video imagines a world where the patriarchy doesn’t exist and women are the ones holding the extreme positions of power. The satirical visual is obviously inspired by the women’s fight for reproductive rights that continues to this day.

The former Disney star wanted to highlight how ingrained gender roles really are in our nervous systems by re-contextualizing familiar scenes that pretty much every woman encountered in their household and workplace.

“With this video, I want to show the disturbing contrast between stylized femininity and masculine power and the gender stereotypes that plague our social commentary. I want the audience to notice how strange it is to watch the roles be reversed,” Cameron told Rolling Stone.

“Breakfast” was originally released on June 24, and it will most likely be released on her upcoming debut solo album. It follows the release of Cameron’s hit single “Boyfriend”, which hit the shelves back in February and became her first solo song to chart on the Billboard Hot 100, peaking at No. 16.