The new season is finally upon us, and Ed Sheeran is welcoming it in style! The British hitmaker dropped his brand-new album Autumn Variations this Friday and revealed he’s not planning to share any promotional singles or music videos following its release.
Sheeran is no stranger to chart-topping singles and elaborate music videos, but he’s opted for a more low-key approach with his new album Autumn Variations, which was released this Friday through his own label Gingerbread Man Records.
“So Autumn Variations is out now! This is an album purely for you, the fans. There’s no singles, no videos, it’s on my own label, so no pressure for anything. I just want you guys to have a soundtrack for autumn/fall that feels like a warm hug. I hope you love it,” explained Sheeran on social media.
Even though he won’t release any music videos or official singles, Sheeran came up with a different way to get his fans hyped up for Autumn Variations. He’s planning to share live acoustic versions of the songs, some of which were recorded in the homes of the singer’s fans.
Autumn Variations is Sheeran’s second album released this year, following Subtract back in May, and it features a total of 14 songs, inspired by the singer’s closest friends.
