John Lewis have secured Elton John for their Christmas advert for $6.5 million.
The advert will reportedly tell the story of the star’s life while he performs “Your Song.” John spent four days in London Pinewood Studios prepping for the advert.
It was revealed by a source: “John Lewis wanted to win the battle of the Christmas adverts this year and it has cost them a significant sum to do it, but they think having Elton on board will guarantee its popularity and blow Marks & Spencer out of the water.
“It’s a tear-jerker but also very sweet, and follows Elton from a child, through his teenage years, into how he is today.
“It is all very, very charming and the exciting crescendo at the end will be Elton playing his famous piano.”
The revelation has not been commented on by John Lewis, who want to retain the mystery and anticipation which surrounds their ads. A spokesperson for the company said:
“We are lucky enough to enjoy lots of speculation around our TV ads, much of which is wildly inaccurate, and our one rule is to never comment on any aspect simply because we want to keep the magic.”
In the meantime, here’s a throwback to 2011’s adorable Christmas advert which never fails to trigger the waterworks:
