HBO Max Rebranded as Max in the Face of Discovery+ Merger

Warner Brothers Studios in Burbank, California
Warner Brothers Studios in Burbank, California. Photo by Chase Yi on Unsplash

HBO Max has only been around for a few years, but it’s already being rebranded. Warner Bros. Discovery’s flagship streaming service will just be going by Max from now on, after the merger with Discovery+.

Warner Bros. Discovery CEO David Zaslav announced the merger at a press event on Wednesday, and described it as their “rendezvous with destiny.” Warner Bros. is celebrating its 100th anniversary this year, and Zaslav described 2023 as a year of coming together and building Warner Bros. Discovery into the next century.

The newly launched streaming service will go live on May 23, almost three years after HBO Max was officially introduced. It will include first and third-party content from several networks and movie studios, including Warner Bros, HBO, Cartoon Network, Discovery Channel, and many more. Several monthly plans will be available, ranging in price between $9.99 and $19.99.

To build the hype for this merger, Max unveiled trailers for several of its upcoming shows and announced a few more. The first look at The Regime starring Kate Winslet and The Sympathizer starring Robert Downey Jr. is here, but the streamer is also plotting new shows in the Harry Potter, Game of Thrones, and The Big Bang Theory universe.