J Balvin just announced the release of his forthcoming fifth album Jose, which is set to debut on September 10. In addition to the news of the new album, the Columbian reggaeton star dropped the video for the new LP single “Que Locura”.
Jose follows Colores, which was released in March 2020.
“Que Locura” translates to “What Madness” and in the video, J Balvin is on display in an art gallery with many other live people art installations. The video features a world where humans are on display for other’s entertainment.
News of the song and album comes after J Balvin received nine Billboard Latin Music Awar nominations including Artist of the Year, Top Latin Albums Artist of the Year, and Hot Latin Songs Artist of the Year, Male.
The album is set to feature his latest single a collaboration with Skrillex “In da Getto” as well as “7 de Mayo”. Collaborations with María Becerra (¿”Qué Más Pues?”), Jay Wheeler (“Otro Fili”), Khalid (“Otra Noche Sin Ti”) will also be featured on the album as well as the Grammy-nominated “Un Día (One Day)”, with Dua Lipa, Bad Bunny, and Tainy.
Check out the video for “Que Locura” below.