John Legend Issues Powerful Call to Action With New Music Video

John Legend at the 2018 Emmy awards
John Legend at the 2018 Emmy awards. Photo by Rob Latour/REX/Shutterstock (9877787cr)

John Legend never had any trouble speaking out about important social issues, and he’s putting his money where his mouth is with music video for new single “Preach”. In addition to sending a powerful message, this moving visual aims to raise donations for a good cause.

The EGOT-winning musician used his video to encourage everyone who’s watching to take action. “Preach” is the first video of its kind to utilize YouTube’s new fundraising feature, allowing viewers to donate money to Legend’s newly established non-profit FreeAmerica.

The ten-time Grammy winner launched this charity with one goal in mind –amplifying the voices of individuals impacted by the criminal justice system and those who are working to change it. The video for “Preach” is here to raise awareness about FreeAmerica, which aims to raise $50,000 in donations in the next year.