Justin Bieber Drops Emotional Music Video for New Single “Hold On”

Justin Bieber at the "Justin Bieber: Seasons" premiere, last year. Photo by Matt Baron/Shutterstock (10541020en)

Justin Bieber’s new album is just around the corner, and he treated fans with another amazing single before its release. The Canadian superstar shared an emotional music video for the new track “Hold On”, which shows him playing a bank robber on a mission.

The Colin Tilley-directed video opens with Bieber trying to escape the police on a motorcycle. It later turns out the bank robbery had a noble cause. The singer’s love interest, played by Christine Ko, is shown battling a cancer diagnosis, and this was his only way to deal with mounting medical expenses.

“Hold On” is set to be featured on Bieber’s upcoming studio album Justice. It’s scheduled for release on March 19th, and he’s hoping it will continue the conversation of what justice looks like so we can continue to heal.

“In a time when there’s so much wrong with this broken planet, we all crave healing and justice for humanity. In creating this album my goal is to make music that will provide comfort, to make songs that people can relate to and connect to so they feel less alone,” wrote the Grammy-winning singer on social media.