Shang-Chi and the Legend of the Ten Rings is one of Marvel’s most anticipated projects of the year and it’s certainly living up to the hype. This superhero flick managed to score $90 million during its opening weekend, singlehandedly breaking the Labor Day box office curse.
Labor Day is traditionally considered to be a slow weekend at the box office, as most people try to make the best of the final days of summer and usually stay out of theaters. That didn’t stop Shang-Chi from collecting $90 million in its first four days of release at the domestic box office, breaking the record previously held by 2007’s Halloween with $30.6 million.
Shang-Chi also easily broke the IMAX domestic weekend Labor Day record, with $8 million earned in North America alone. Rich Gelfond, CEO of IMAX, praised it for delivering an important statement about people wanting to get back to the movies.
“It’s clear that great filmmaking plus an exclusive theatrical release is a winning formula at the box office, and this groundbreaking film has successfully launched an exciting new cinematic journey for Marvel and a strong fall blockbuster slate for the industry,” said Gelfond in a statement.
Shang-Chi and the Legend of the Ten Rings is Marvel’s first film with an Asian lead, and it was highly praised for pushing the boundaries for Asian representation in Hollywood since its premiere on September 3rd.
