North West is officially part of Fendi’s Peekaboo bag anniversary campaign!
At five-years-old North stepped in front of the camera for her first-ever fashion photoshop with mom Kim Kardashian and grandmother Kris Jenner by her side.
It wasn’t just any modeling gig, North made her debut for Fendi’s #MeandMyPeekaboo campaign in honor of the 10th-anniversary launch of the brand’s iconic Peekaboo bag.
The campaign is all about family and giving the brand’s fans a candid feeling of the family. The three generations were photographed in a field in Los Angeles. The pictures captured the candid side of the Kardashians.
In one of the pics, North is seen bursting in laughter as she sits in her mother’s lap, surrounded by Peekaboo bags. In another, the three ladies pose in front of a rooftop pool overlooking LA.
“We have chosen to collaborate with family-related members that have been relevant in general, as well as known as a family, from the more controversial ones, who more and more express a courageous point of view and they have a vision, to more unexpected and unexplored ones,” Fendi’s chief executive officer Serge Brunschwig told WWD.
Job well done, North!
