Seth Rogen has revealed how Marvel causes problems for comedies that are trying to do well at the box office.
Rogen is currently promoting his latest movie, An American Pickle. Speaking to GamesRadar, the Canadian actor explained why so few comedies are a big hit at the box office these days. According to Rogen, Marvel is partially to blame.
“Something that me and [producing partner] Evan [Goldberg] talk about a lot is how Marvel movies are comedies,” he explained. “Thor: Ragnarok is a comedy. Ant-Man is a comedy at its core. So that’s what’s out there. There are $200 million comedies out there, and so that’s something, as a comedic filmmaker, to be aware of. That is the benchmark that people expect!”
He went on to explain that comedians making a movie need to be wary that Marvel is competition. Audiences are used to high-budget hilarious Marvel features. According to Rogen, this means comedians need to make sure they offer reliability as opposed to a high budget feature.
“What we’re offering is pure comedy and emotion and relatability and nostalgia,” he said. “That’s the trade-off. You don’t get to see the God of Thunder being hilarious, but you get to see something that maybe represents your actual life, and that’s very gratifying in another way.”
An American Pickle is out now.