Taylor Swift’s latest album took everyone by surprise and proved the world she doesn’t have to tease new music for months to hit number one. Folklore became the singer’s seventh studio album to top the Billboard 200 chart with the biggest debut week of 2020.
Swift’s critically acclaimed indie-folk album hit the shelves on July 24th and was announced only 16 hours prior to its release.
The lack of the traditional album rollout didn’t stop it from becoming a huge hit, and it sold 846,000 units in the US in the first week alone. In addition to hitting no. 1 on the Billboard 200 chart, Folklore also had the biggest debut week of 2020.
It also became Swift’s seventh consecutive no. 1 album on the chart, which is actually a major milestone as she’s the first female artist in history to debut seven albums at no. 1, while Beyoncé, Lady Gaga, Madonna, and Britney Spears share the second spot with six each.
Folklore was written, recorded, and produced in isolation and the singer described it as “a collection of songs and stories that flowed like a stream of consciousness.”