Warner Bros. Will Use AI to Help Choose Their Projects

Ben Affleck, Gal Gadot, Ezra Miller, and Ray Fisher in "Justice League."

Warner Bros. has faced some difficulties with its productions over the last few years and has been fighting a seemingly lost battle against Marvel Studios in the box offices. Justice League, for example, which was supposed to be a big hit that will help the DC universe achieve its potential, ended up costing the studio up to 100 million dollars.

Now, the studio is coming up with a surprising solution to help them make better business decisions. THR reports that Warner bros. signed with Cinelytic’s artificially intelligent project management system which will evaluate different factors regarding future projects and recommend whether to go ahead with them or not. The final decision, however, will be left to human hands.

“The system can calculate in seconds what used to take days to assess by a human when it comes to general film package evaluation or a star’s worth,” says Cinelytic’s founder Tobias Queisser. The AI system will determine the probability of success for films based on their budgets, brand, and associated talent. 

Warner Bros.’ senior vice president of distribution, Tonis Kiis told THR that “the more precise our data is, the better we will be able to engage our audiences.”